By Juliette Rule
I've been doing a little testing with Facebook Sponsored Stories, and I'm happy to report I'm happy with the result for SocialWyo's Facebook Fan Page. I needed to increase fans so I can adequately promote SocialWyo, the conference this fall.
Having more fans will mean better interaction and feedback before, during and after the event. It also, presumably, increases registration. Your customers, in other words, are the equivalent of my fans.
While Facebook ads display on your user profile, Sponsored Stories appear on your news feed, where we all obviously spend more time. There's some significant targeting, but I was attracted to the fairly new product Sponsored Stories for its placement. That's huge.
So I ran the ad pictured above May 18-25. I budgeted $100, but spent $98.75 when I checked the report an hour after the campaign ended. That c-note earned me a CTR (click through rate) of .161 percent. Trust me when I say that's phenomenal. Really, I'm happy when I see .04-.06 percent CTR.
And what else did I get? Well, for starters, a reach of 10,828 Facebook users who live in Wyoming and whose friends already are connected to SocialWyo. The ad was presented to them an average of 13 times! Wowza! News feed love, right here, Facebook!
I got 237 clicks, which is nice exposure ... but do you sense I'm holding out on you?
I found 91 new fans. Yep, I bought them for about $1.10 apiece.
By contrast, I ran a "regular" Facebook ad (left) May 11-18, spent $100, saw a CTR of .029 percent (I said .161 percent was huge!) and gained 29 fans. The cost of acquisition was about $3.45 apiece.
The difference in these ads is two-fold: Placement and the call to action. The CTA is much more direct in the Sponsored Stories ad.
During the same period last month, SocialWyo saw a gain of just 16 fans, making me feel pretty good about the return on my ad spend.
I'm happy to report SocialWyo is now the proud host to 376 Facebook Fans.
Now the key, of course, is to keep those 376 fans happy with engaging content they want to share. The drought is over, fans.
And I'm looking for guest bloggers. Got something social to share? Hit me up.
I've been doing a little testing with Facebook Sponsored Stories, and I'm happy to report I'm happy with the result for SocialWyo's Facebook Fan Page. I needed to increase fans so I can adequately promote SocialWyo, the conference this fall.
Having more fans will mean better interaction and feedback before, during and after the event. It also, presumably, increases registration. Your customers, in other words, are the equivalent of my fans.While Facebook ads display on your user profile, Sponsored Stories appear on your news feed, where we all obviously spend more time. There's some significant targeting, but I was attracted to the fairly new product Sponsored Stories for its placement. That's huge.
So I ran the ad pictured above May 18-25. I budgeted $100, but spent $98.75 when I checked the report an hour after the campaign ended. That c-note earned me a CTR (click through rate) of .161 percent. Trust me when I say that's phenomenal. Really, I'm happy when I see .04-.06 percent CTR.
And what else did I get? Well, for starters, a reach of 10,828 Facebook users who live in Wyoming and whose friends already are connected to SocialWyo. The ad was presented to them an average of 13 times! Wowza! News feed love, right here, Facebook!
I got 237 clicks, which is nice exposure ... but do you sense I'm holding out on you?
I found 91 new fans. Yep, I bought them for about $1.10 apiece.
By contrast, I ran a "regular" Facebook ad (left) May 11-18, spent $100, saw a CTR of .029 percent (I said .161 percent was huge!) and gained 29 fans. The cost of acquisition was about $3.45 apiece.The difference in these ads is two-fold: Placement and the call to action. The CTA is much more direct in the Sponsored Stories ad.
During the same period last month, SocialWyo saw a gain of just 16 fans, making me feel pretty good about the return on my ad spend.
I'm happy to report SocialWyo is now the proud host to 376 Facebook Fans.
Now the key, of course, is to keep those 376 fans happy with engaging content they want to share. The drought is over, fans.
And I'm looking for guest bloggers. Got something social to share? Hit me up.
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